Brand History
From denim legacy to visionary style — the evolution of Lee Cooper into iconic eyewear.
Since 1908
Founding of Lee Cooper
Morris Cooper founded a workwear production company in London's East
End.
1910'S-30'S
From workwear to wartime wear
With the arrival of the first world war, the company converted its
production to military uniforms.
1940'S
A legacy passed on. A vision reborn
In 1945, Morris Cooper passes away and his son Harold Cooper takes over
the com- pany.
1950'S
Denim gets daring
Harold altered the direction of the company from workwear to jeans
production. The now famous Lee Cooper brand was born (Lee coming from
Harold's wife's family name). The brand appears in print adverts for the
first time and kid's wear was launched after Lee Cooper launches the
"front zip" for their ladies jeans, there is an outcry from a shocked
public. The 50's was the decade that set everything in motion.
1960'S
Icons meet innovation in every stitch
The 60's were the decade of "Swinging London" and Lee Cooper was at the
forefront of the fashions. "Queen of the Mods" Cathy McGowan, presenter
of hit music show ready stead go, collaborates on a women's wear
collection.
1970'S
Bold cuts, louder culture
Lee Cooper mini skirts cause a stir across Europe as hemlines go from
mini to maxi to mini again. The Lee Cooper product range introduces hot
pants for girls, suede jeans for men and safari suits. Then come the
launch of the Lee Cooper "love" jean, the "cherry jean" and the first
32" bell-bottom flair. Punk and New Wave music hit the clubs with a
vengeance, and so do Lee Cooper's "stonewashed" jeans.
1980'S
Styled for the stage. Made for the masses
Lee Cooper becomes a sponsor of legendary rock bands including the
Rolling Stones, UB 40, Serge Gainsbourg, and Rod Stewart. The hipster
jean makes a comeback as stretch denim hits Europe for the first time
and becomes an instant success. In 1982, The Rolling Stones sponsorship
takes Lee Cooper to concert fans across the UK, establishing Lee Cooper
as the go-to brand for rockstars and music fans.
1990'S
Fit for the future, conscious by design
Lee Cooper launches 3 by 1, the first slack jean, hitting the market in
1995, and re-introduced ring spun denim to the range the year after
that. As eco-awareness grows, Lee Cooper makes use of enzyme washes for
the first time.
2000'S
Century-strong. Style refined
Using near on a century's worth of expertise, Lee Cooper continued to
introduce new lines that redefine fashion in terms of fit and lifestyle.
2008'S
100 years. Infinite influence
Frened designer Jean-Charles de Castelbaja joined forces with Lee Cooper
to create a collection called JCDC Denim. The collection took
inspiration from British 1960's rock icons and rejuvenated Lee Coopers
musical roots. Lee Cooper collaborated with french model and actress
Lou, bringing back the brand's heritage with previous brand ambassadors
(and Doillon's parents) Serge Gainsbourg and Jane Birkin.
A milestone in Lee Cooper's rich heritage as the brand celebrates it
100-year anniversary, collaborations with artist, designers and
musicians fill the year with activities, culminating with supplying the
clothing for the opening and closing ceremonies of the 2008 Beijing
Olympics and Para Olympics.
Lee Cooper released a range inspired by The Beatles.
Lee Cooper eyewear begins in Asia.
Optic Eyecom Sdn Bhd
No. A-7-6 , Block A, Menara Uncang Emas,
Jalan Loke Yew, 55200 Kuala Lumpur
Contact no : 03-92016688
Email: [email protected]
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